The Entertainment Software Association – the trade organisation that represents video game developers and publishers that previously organised industry staple E3 – has launched the Interactive Innovation Conference (iicon).
The organisers say it is a “first-of-its-kind” event to “connect visionaries, thought leaders, and innovators from across industries to harness the power of interactive entertainment”.
Set to take place in Las Vegas in April 2026, the event already has buy-in from a number of key industry companies, including Amazon Games, Disney, Electronic Arts, Epic Games, Microsoft, Nintendo of America, Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Ubisoft and Warner Bros. Games.
“Executive leaders from some of the video game industry’s leading companies expressed enthusiasm for iicon as a key opportunity to drive innovation and foster collaboration across sectors,” the ESA said.
Introducing iicon: where visionaries and innovators from the video game industry and beyond converge to unlock the limitless potential of interactive entertainment. @theESA is convening the first-of-its kind summit. Follow us and learn more: https://t.co/mhqZqIVpX0. pic.twitter.com/BVNoApEGmy
— iicon (@IICONOfficial) February 6, 2025
To see this content please enable targeting cookies.
“For decades, video games have been at the forefront of technological and cultural innovation,” said Stanley Pierre-Louis, president and CEO, ESA. “With iicon, we are creating a space for visionaries across industries to come together, connect and reimagine what’s possible through interactive entertainment.”